WCK’D Crystal Candles
The brief was to create an overall brand identity along with three product variants that sit under the brand. The final solutions are visually distinct, while remaining recognisable as part of the WCK’D Crystal Candle collection.
I created the candle brand called WCK'D, that included a range of three crystal candles , accompanied by a crystal guide. Each candle has a specifically chosen crystal and scent aimed to help inspire and assist in living your best life. The design is simple, refined and sophisticated, appealing to a more up market audience. As the crystals themselves are the selling point I thought this was integral to include on the packaging and made this the focal point. This was paired with simple line illustrations to add interest and subtly enforce the name of each candle.