Through the use of visual graphics, colour and typography Piper St. Bookstore is communicated as a community minded, welcoming, sustainable brand. 

The branding inspires a love of reading through depicting someone with their head in a book, fully consumed by what they are reading. A sense of community is incorporated through having a person who is reading the book shown, the person is simple enough that anyone could see themselves in it. The colours, a calming blue reflects the welcoming and peaceful nature of the store, as well as the store itself being bright and full of light. The soft yet eye catching green further instills a sense of peace, whilst hinting at the stores sustainable practices. Through keeping the colour on the book alone it draws attention to the fact that it is a bookstore. The typography emphasises the nature of the store through having the word “Bookstore” slightly larger than “Piper Street”. The typeface, “Priori”, chosen for “Piper Street Bookstore” is a successful mix between a traditional and contemporary style. Through being a bold sans serif it has a modern feel, however the flicks on the end of the “R”s resembles an old-fashioned serif font.